Dr. Ralph Speth, former CEO of Jaguar
Design enterprise apps around staff to optimise productivity and "work-on-the-go" mobility.
Enhance customer engagement with world-class visual UI and efficient user flows.
Increase revenue-generating potential of consumer apps.
Maximise transaction value of app
Test designs and prototypes with real users before diving into development.
Drastically reduce project failure risk by 70%
We learn about your users, stakeholders, business model and existing app issues.
We align everyone on the build of the app, in a more user-centric format as opposed to documenting "features".
We collectively brainstorm on explorative ways that would best optimise the user experience.
We design high-fidelity flows, coming out with efficient and delightful solutions for users.
We turn user flows into prototypes to put in the hands of users.
We expertly evaluate the designs and gather user and stakeholder feedback for improvements.
We were commissioned to provide designs to replace a legacy vehicle / taxi booking app, with a much better user experience and to align with their new brand look.
Designed a consumer mobile app that focuses on allowing users to book for transport efficiently.
Designed an enterprise backend app for staff to view fleet and manage bookings.
Tested with 10 users in the design stage to achieve a baseline customer efficiency score of above 80%.
Delivered designs for a POC low-code prototype using Outsystems UI design system.
user story flows
av. task efficiency
av. satisfaction scoring